Strategic, Legal and Management Communication - Advertising (B.A.)

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The Strategic Communication major emphasizes comprehensive, goal-directed communication across multiple platforms designed to reach target audiences. Courses in the Advertising track help students develop persuasive messages designed to sell products, services, or ideas. Student opportunities include the Tom Burrell Chapter of the American Advertising Federation (AAF) as well as the Howard Entertainment Program. 

 

IMPORTANT: Unless otherwise arranged, SOC required courses should be taken within the year designated. Electives and minor courses may be taken as available.

Freshman Year First Semester

Item #
Title
Credits
ENGW 101/102/104  +
3
Social Science Elective  +
3
World Language and Culture Requirement (Options: See Elective Group Descriptions)  +
3
Math Requirement  +
3
Sub-Total Credits
16

Freshman Year Second Semester

Item #
Title
Credits
ENGW 103/105  +
3
World Language and Culture Requirement (Options: See Elective Group Descriptions)  +
3
Social Science Elective  +
3
Health Education Requirement (Options: Courses under subject code HHPL)  +
1
Sub-Total Credits
16

Sophomore Year First Semester

Item #
Title
Credits
SLMC 202 or >MJFC 101  +
3
English Elective (009 and Above)  +
3
Philosophy  +
3
Health Education Requirement (Options: Courses under subject code HHPL)  +
1
Sub-Total Credits
14

Sophomore Year Second Semester

Item #
Title
Credits
General Elective (Options: To be determined in consultation with advisor)  +
3
General Elective (Options: To be determined in consultation with advisor)  +
3
Sociology Elective  +
3
Sub-Total Credits
18

Junior Year First Semester

Item #
Title
Credits
Psychology Requirement  +
3
General Elective (Options: To be determined in consultation with advisor)  +
3
Sub-Total Credits
15

Junior Year Second Semester

Item #
Title
Credits
General Elective (Options: To be determined in consultation with advisor)  +
3
General Elective (Options: To be determined in consultation with advisor)  +
3
Sub-Total Credits
15

Senior Year First Semester

Item #
Title
Credits
General Elective (Options: To be determined in consultation with advisor)  +
3
African Diasporic Cluster  +
3
Sub-Total Credits
13

Senior Year Second Semester

Item #
Title
Credits
Communication Elective  +
1
Communication Elective  +
3
Social Science Elective  +
3
General Elective (Options: To be determined in consultation with advisor)  +
3
General Elective (Options: To be determined in consultation with advisor)  +
3
Sub-Total Credits
13
Total credits:
120

Overview

Program

Strategic, Legal & Management Communication

Type

B.A.