Strategic, Legal & Management Communication
COURSE DESCRIPTIONS
Classes
SLMC 101 : Principles of Speech
Credits
3SLMC 202 : Intro to Communication Theory
Credits
3SLMC 203 : Principles of Persuasion
Credits
3SLMC 210 : Intro to Strategic Communication
Credits
3Prerequisites
SLMC 211 : Basic PR Writing
Credits
3Prerequisites
SLMC 222 : Foundations of Communication Design
Credits
3SLMC 231 : Mock Trial
Credits
3Prerequisites
SLMC 241 : Communication Policy
Credits
3SLMC 250 : Intro to Leadership and Management Comm
Credits
3SLMC 251 : Interpersonal Communication
Credits
3SLMC 252 : Intro to Health Communication
Credits
3SLMC 300 : Debate Argumentation
Credits
3SLMC 301 : Intercultural/International Communication
Credits
3SLMC 302 : Intro to Sport Communication
Credits
3SLMC 307 : COAS-Special Topics
Credits
3SLMC 311 : Basic PR Writing
This course is designed to teach professional-quality techniques for writing to persuade in multiple public relations formats, including news releases, news advisories, features, backgrounders, pitch letters and other public relations writing formats in a multi-media environment.
Credits
3Prerequisites
MJFC 100 Fundamentals of Journalism, SLMC 210 Intro. to Strategic Communication.
SLMC 312 : Advanced PR Writing
Credits
3Prerequisites
SLMC 313 : Public Affairs Planning &Management
This course is designed to introduce students to the tools and techniques of public affairs campaign planning and management in a team environment. The course focuses on the branch of public relations that seeks to effect policy change through legislative, regulatory and executive action. It also builds on students’ previous studies of communications theory, reinforces their understanding of the ethical underpinnings of sound public relations practice and engages them in campaign planning while working in teams.
Credits
3Prerequisites
SLMC 311 Basic PR Writing.
SLMC 321 : Advertising Sales
Credits
3Prerequisites
SLMC 322 : Advertising Copywriting and Design
Credits
3Prerequisites
SLMC 323 : Advertising Research and Marketing
This three-credit-hour course introduces students to basic concepts and methods of the research process used in developing, executing, and evaluating integrated communication campaigns. Course content includes a survey of current research methods used in advertising, public relations and mass media studies.
Credits
3Prerequisites
SLMC 210 Introduction to Strategic Communications ,Junior standing.
SLMC 324 : Media Planning and Buying
Credits
3Prerequisites
SLMC 325 : SLMC Co-Curricular
This course is designed to provide students with practical experience in in their field by having students participate in several on-campus communication units. Such communication units include, but are not limited to, The HillTop, Mock Trial, Debate, The District Chronicles, 101 Magazine, WHBC, HMG, and The Howard Sports Network, among others.
Credits
1SLMC 328 : Directed Study
Credits
3Prerequisites
SLMC 330 : Constitutional Law
Credits
3Prerequisites
SLMC 331 : Communications Law
Credits
3Prerequisites
; ENGL 010 – Tech Writing;
SLMC 332 : Intro to Legal Research
Credits
3Prerequisites
SLMC 341 : Race, Gender and Media
Credits
3SLMC 343 : Programming
Credits
3Prerequisites
SLMC 351 : Advanced Public Speaking
Credits
3Prerequisites
SLMC 352 : Intro to Organizational Comm
Credits
3SLMC 401 : Practicum-Internship: Public Relations (PR)
This is an experiential learning course. Experiential learning is an educational plan that integrates classroom study with practical work experience. This course is designed to provide qualified public relations students the opportunity for challenging and educational “hands-on” learning experience the public relations, journalism or communications fields. Students gain experience and helpful career direction by working under qualified professionals in a structured business environment. Paid or unpaid, students are expected to perform duties that are similar, if not identical, to the type of work they will do upon entering the professional workforce.
Credits
1Prerequisites
Junior/senior standing, SLMC 311 Basic PR Writing, and prior approval of internship before beginning of internship.
SLMC 402 : Practicum – Internship: Advertising (AD)
This is an experiential learning course. Experiential learning is an educational plan that integrates classroom study with practical work experience. This course is designed to provide qualified Advertising students the opportunity for challenging and educational “hands-on” learning experience the advertising, marketing related or communications fields. Students gain experience and helpful career direction by working under qualified professionals in a structured business environment. Paid or unpaid, students are expected to perform duties that are similar, if not identical, to the type of work they will do upon entering the professional workforce.
Credits
1Prerequisites
Junior/Senior standing, SLMC 321 Advertising Sales, and prior approval of internship and service learning experience before beginning the internship and service learning experience.
SLMC 405 : Practicum / Internship: Organization Communication
This course is designed to facilitate the student's transition from college to the world of work. The focus of the class will be skills training in topics related to the identification and acceptance of employment opportunities, career development and techniques for upward mobility within the field of telecommunications management.
Credits
1Prerequisites
SLMC 321 or SLMC 343, and prior approval of internship before beginning of internship.
SLMC 407 : COAS-Special Topics
Credits
3SLMC 410 : Social Media &Integrated Marketing.
This course is designed to provide students with the history, theory and practical uses of Integrated Strategic Communication (ISC), along with the legal and ethical issues associated with social media. This course requires students to create comprehensive ISC campaigns with an emphasis on targeted uses of social media channels and tactics.
Credits
3Prerequisites
SLMC 323 Advertising Research &Marketing OR SLMC 311 Basic PR Writing, Senior standing.