SLMC 324 : Media Planning and Buying

Examines mass media (TV, Cable, Radio, Internet and Print) and various media options that are incorporated into media advertising strategy. Class discussions will focus on the strengths and weaknesses of various media forms, why certain media are selected and evaluated and the decisions that arise from the media planning and buying process. Class discussions, assignments and activities are designed to present, reinforce and practice skills needed to execute a successful media plan.