Marketing (B.B.A.)

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The Marketing Program, which offers a Bachelor of Business Administration degree, provides students with exposure to and depth of immersion in Marketing needed to understand how for-profit and non-profit organizations need to operate successfully and be productive and efficient in a market-oriented economy. 

IMPORTANT: *A grade of “C” or better must be earned in each of the two required math courses in order to fulfill the math requirement and in order to enroll in each and every school of business junior-level and senior-level course. Only 3 credit hours will be awarded for each required math course. 

 

Type: B.B.A. 

 

*Composition or Writing Course (Courses under subject code ENGL or ENGW) 

***Science Elective (Courses under CHEM, PHYS, BIOL, BIOG, and BIOC) 

****Marketing Elective (Options: Courses under code MKTG) 

*****Non-Business Elective (Courses level 000 to 299) 

 

Freshman Year First Semester

Item #
Title
Credits
Afro-American Studies Elective * (Options: see Elective Group Descriptions)  +
3
English Writing Course  +
3
Sub-Total Credits
16

Freshman Year Second Semester

Item #
Title
Credits
English Writing Course  +
3
General Education Elective(s) (2-3 Credits) *Options: To be determined in consultation with advisor  +
2 - 3
Sub-Total Credits
16-17

Sophomore Year First Semester

Item #
Title
Credits
General Education Elective (Options: To be determined in consultation with advisor)  +
3
World Language and Culture Requirement (Options: See Elective Group Descriptions)  +
3
Science Elective  +
3
Sub-Total Credits
16

Sophomore Year Second Semester

Item #
Title
Credits
World Language and Culture Requirement (Options: See Elective Group Descriptions)  +
3
Sub-Total Credits
15

Junior Year First Semester

Item #
Title
Credits
Sub-Total Credits
15

Junior Year Second Semester

Item #
Title
Credits
Business Elective or General Education Elective (3) *Options: To be determined in consultation with advisor  +
3
Sub-Total Credits
15

Senior Year First Semester

Item #
Title
Credits
Marketing Elective  +
3
Marketing Elective  +
3
Business Elective  +
3
Sub-Total Credits
15

Senior Year Second Semester

Item #
Title
Credits
History or Poli. Sci. Elective (Options: Courses in codes HIST or POLS)  +
3
Marketing Elective  +
3
Sub-Total Credits
12
Total credits:
120-121

Overview

Program

Marketing

Type

B.B.A.