International Business

Develop the competitive structure of industries and for formulating strategy within an international context. Examine competitive theories, analyses, and strategies relevant to the major national and international business environments. Discuss organizational and functional issues including transnational company structures, the role of marketing, finance, trade, technology transfer and the public-private interface in the formulation of firm strategy.

Discuss the fundamentals of marketing and its management in competitive global environments and diverse national economies. Explore demand analysis, product development, product pricing, marketing organization, foreign representation and distribution systems, promotion, advertising and sales and services. Emphasize the regulatory issues related to international marketing.

Analyzes the various issues involved in the acquisition and investment of funds in the international markets. Familiarize students with the effects of international dimensions on business finance and investments. Explore the international dimensions of financial management, in addition to domestic financial management. Investigate the implication of foreign exchange risk, expanded investment opportunity set, and market imperfections such as excessive information and transaction costs, and legal barriers. Cover the practical aspects of international finance.

Primarily uses the case method to identify, analyze, and solve a variety of strategic issues faced by the international manager. Examine the major strategic and policy issues facing multinational firms operating in the increasingly competitive global environment. Focus on the relationships of the company's external environment and internal resources which result in the development of broad corporate strategies and specific operational policies. Provide an in-depth conceptual framework for analyzing those issues and challenges.

Discuss the fundamentals of human resource management in competitive global environments and diverse national economies. Major topics include globalization, competitiveness and the management of human resources, the impact of organizational strategies and international production on the workplace, globalization and organization of labor force, globalization and human resource development, globalization and cultural change in organizations, labor union responses to globalization, and globalization and regulatory issues related to employment and the workplace.

Familiarize students with issues and challenges facing global entrepreneurs at different levels. Examine the major strategic and policy issues facing small and medium sized firms when they decide to enter and operate in this challenging global environment. Emphasize on the relationships of the company's external environment and internal resources which result in the development of the company's overall strategy and specific operational policies.

Examine the major strategic and policy issues facing small and medium sized firms when they decide to enter and operate in the increasingly competitive global environment. Focus on the relationships of the company's external environment and internal resources which result in the development of the company's overall strategy and specific operational policies. Provide an in-depth conceptual framework for analyzing those issues and challenges which must be addressed to optimize the successful operation of these firms.

This seminar course explores everything from how companies use social media to communicate their products/services to cultures and governments including social media platforms, influencers, websites, blogs and more.